Case Crew: More Than a Wine Club — It's a Flag Hill Community

At Flag Hill, we don’t think of Case Crew as just another wine club. It’s something far more personal. Case Crew was designed to reflect the spirit of Flag Hill itself — local, community-driven, and focused on building long-term relationships with the people who love what we do.

While many wine and spirits clubs are designed to grow as fast as possible, we’ve chosen a different path: slow, steady, and built around real connection.

What Sets Case Crew Apart

In the broader winery world, many clubs focus on acquiring as many members as they can—locally and across the country—often driven by the ability to ship products far and wide. But because Flag Hill produces both wine and spirits, and because of state regulations that limit spirit shipments, our model is focused on something much closer to home: our local community here in New Hampshire, with dips into our neighboring Maine and Massachusetts.

While that could be seen as a limitation, we believe it’s one of Case Crew’s greatest strengths.

Many traditional clubs operate like revolving doors, constantly recruiting new members to replace high cancellation rates. Case Crew is different. Our goal is to create enough value, loyalty, and personal connection that our members stay with us not just for a season, but for years.

We aren’t interested in being the biggest wine club. We’re interested in building a community of people who know Flag Hill, love Flag Hill, and make visiting Flag Hill a regular part of their lives.

The Case Crew Experience

Beyond simply receiving bi-annual case releases, Case Crew members enjoy exclusive experiences and benefits that bring them closer to our winemaking, distilling, and event spaces.

Throughout the year, members enjoy:

• Complimentary tastings during every visit.

• Special Crew Nights, where members gather to sample new releases and enjoy a shared experience with fellow Case Crew members.

• Access to behind-the-scenes events like Brunch & Bubbles and Chef's Table Dinners.

• Exclusive first access to limited products and bottlings.

  
  

In many ways, our Case Crew members become part of our extended family here at the farm. We talk regularly in the tasting room about new releases, what's happening in the vineyards and distillery, and what we're excited to share next. In some cases, our members even help us shape future products.

For example, one of our most popular spirits — Maple Bourbon — started as an exclusive Case Crew bottling. The positive feedback was overwhelming, and that small release has since grown into one of our flagship products.

Who Should Join?

Case Crew isn’t built for everyone — and we’re okay with that.

It’s built for people who love Flag Hill and want to be part of what we’re building.

You should consider joining Case Crew if:

• You enjoy exploring a wide variety of our wines and spirits. Our curated case selections encourage members to try new releases and styles, not just purchase their single favorite bottle.

• You value visiting the property regularly. Nearly all of our perks are built around coming to Flag Hill for tastings, events, and gatherings.

• You’re excited to meet and connect with other people who share your appreciation for great wine and craft spirits at a beautiful farm setting.

• You want a front-row seat to the growth and evolution of Flag Hill — and maybe even help shape what comes next.

  
  

How to Join

Joining Case Crew is simple.

Just visit flaghill.com/casecrew to sign up online and become part of the Crew. Once you’re in, you’ll start receiving your quarterly case releases, exclusive perks, and access to the many experiences that make Flag Hill so special.

Case Crew is more than a club — it’s a connection to a place, to the land, and to the people behind every bottle. We hope to see you here soon.